The magic tablet?
I’m excited about tablet advertising. Unlike desk and laptop, it’s a truly mobile experience. It’s (often) touch screen. And, because of screen-size, I think it could prove much more fruitful for advertisers than mobile.
But despite the iPad being around for almost a year, so far, i’m yet to see a truely brilliant use of advertising space on the platform.
I haven’t got an iPad myself, so i’m willing to be proved wrong, and yes, some brands have created great applications for the device. But from what i’ve read / experienced on others’ precious machines, the advertising within apps (such as the Telegraph) has been as static as the ad offline.
Most ad folk now flinch at the idea of ‘making the poster move’ online, so it surprises me that they don’t even bother doing this on tablet…
One example I have seen which shows a bit of creative thought is Ford’s ad for their Mondeo model…you can wipe the ad with your finger, in much the way you wipe steam from the shower glass, enabling you to see the inside of the car. It appreciates what’s native to the platform: touch, and helps bring the car to life.
I’ll be keeping my eye out for more examples because, in my mind, this platform holds great potential and adland’s only just getting started.
